Sample Founder Roast
A $99 founder memo should save weeks of building.
Founder Roast adds human judgment to the Pro Report: sharper direction, buyer strategy, validation kit, and a direct build / adjust / kill recommendation.
Hard truth.
This is not a company yet. It is a useful output buried inside a more valuable deadline workflow. If you build the generic tool first, you will compete with every AI writer. If you sell the workflow first, you may discover a repeatable product.
Human review call
Adjust, do not build yet. The raw idea is a feature. The better business is a listing launch workflow sold against an active deadline.
Sharper direction
Stop saying AI listing descriptions. Say: Listing Launch Kit in 10 minutes for agents with an active listing this week.
Buyer strategy
Start with solo agents and small teams posting new listings publicly. The trigger is not being a real estate agent; the trigger is an active listing with marketing work due now.
Validation kit
Send 20 direct messages, deliver 3 free kits, charge $49 for the next 3, and measure repeat requests before writing production code.
Video teardown note
The short teardown would walk through the biggest risk, the better wedge, and the exact first outreach message.
Delivery email preview
Subject: Your Founder Roast is ready. The headline: do not build the listing-description app yet. Open the memo for the rewritten wedge, first 20 outreach targets, validation script, and video teardown.