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How it works

Describe. Judge. Understand. Test. Decide.

A raw idea is not a business. Killer Idea turns it into an evidence-aware score, explicit assumptions, and a next test. Publishing is optional.

Step 1

Judge

The punch

Describe the idea and any buyer, pricing, evidence, alternatives, or channel context you have. We score the six canonical dimensions and show Confidence separately.

Step 2

Sharpen

The angle

The free verdict gives the slap. The Pro Report turns that into a better wedge: positioning, pricing notes, validation steps, kill criteria, and MVP prompts.

Step 3

Test

The signal

Run the cheapest test that resolves the biggest unknown. Buyer conversations help; payment, deposits, booked calls, and signed intent are stronger signals.

Step 4

Decide

The payoff

Build, adjust, or stop based on what the test reveals. Reports stay private by default; publishing to the community is an optional downstream choice.

Validation Timeline

Day 1

Name the riskiest assumption

Day 2–3

Interview five painful buyers

Day 4

Send the blunt offer

Day 7

Kill, narrow, or pre-sell

The loop

The point is not to make every idea look good.
The point is to make the truth obvious.

01

Score it

Is there a pulse?

02

Break it

Where does it fail?

03

Sharpen it

What version is worth testing?

04

Decide

Build, adjust, or stop.

Privacy by default

Reports are private until you publish. You can also post anonymously — your username will not be attached. We do not show your email on your public profile.

Do not publish private, sensitive, confidential, or stolen ideas. The pond is for ideas you are willing to expose to signal.