FOUNDER ROAST
The report finds the cracks.
The Roast gives you the move.
Get the full Pro Report plus a founder-ready teardown: sharper positioning, buyer reality check, pricing read, distribution wedge, and a 7-day validation plan you can actually run.
First 20 Founder Roasts delivered within 24 hours.
For the first 20, we’ll include a short video teardown walking through the biggest risk, better angle, and next move.
Founder Reality Check
Evidence beats ego. Pressure-test before building.
The Roast uses your optional buyer, pain, proof, competition, constraints, and evidence inputs to produce a sharper founder memo.
Pro Report + founder memo
What makes the Roast different
The Pro Report gives you the automated teardown. The Roast turns that analysis into a sharper founder memo and next-step plan.
Full Pro Report included
The automated teardown: score, verdict, weak spots, buyer pain, willingness-to-pay, and distribution risk.
Red-team memo
A sharper read on what’s actually dangerous, not just what looks weak.
Rewritten positioning
We rewrite the idea into a clearer wedge, offer, and buyer promise.
Buyer reality check
Who might actually care, who will ignore it, and what pain has to be stronger.
Pricing and willingness-to-pay read
What people might pay for, what they probably won’t, and how to test it.
Distribution wedge
The first audience or channel to test before you waste time building.
7-day validation kit
Specific actions, outreach angles, and proof targets.
Build / adjust / kill recommendation
A clear next move, not vague “interesting idea” feedback.
First 20 bonus
First 20 Founder Roasts include a video teardown.
We’ll record a short teardown walking through the biggest risk, better angle, and next move so you’re not just reading the report — you know what to do with it.
Get Founder Roast — $99Pro Report vs Founder Roast
Why not just buy the $19 report?
The Pro Report is the machine read. The Founder Roast is the decision memo.
$19
Pro Report
- ✓automated teardown
- ✓score and verdict
- ✓weak spots
- ✓buyer pain read
- ✓willingness-to-pay read
- ✓distribution risk
- ✓suggested next move
$99
Founder Roast
- ✓everything in the Pro Report
- ✓deeper red-team memo
- ✓rewritten positioning
- ✓buyer and pricing strategy
- ✓distribution wedge
- ✓7-day validation kit
- ✓build / adjust / kill recommendation
- ✓first 20 include short video teardown
Offer ladder
Pick the level of pain you want now.
$19
Pro Report
Automated teardown: score, verdict, weak spots, buyer pain, willingness-to-pay read, distribution risk, and suggested next move.
Unlock Pro Report — $19Recommended
$99
Founder Roast
Pro Report + Red-Team Memo + Rewritten Angle + 7-Day Validation Kit. A founder-ready decision memo, not a longer automated report.
Get Founder Roast — $99$3,900
MVP Build Sprint
If the idea survives the Roast, turn the validated direction into a lean MVP with clean auth, DB, payments where needed, admin basics, and security-minded foundations.
Apply for MVP Build Sprint — $3,900The process
How it works
01
Enter the idea.
02
Get the automated Pro Report.
03
Get the deeper Founder Roast memo within 24 hours.
04
Decide whether to build, adjust, or kill it.
Sample roast
A real decision memo, not a teaser.
This is how the Roast turns “what’s broken” into a sharper angle, buyer read, validation plan, and next move.
Idea
“An AI tool that helps real estate agents write listing descriptions.”
Score
61/100
Verdict
Useful, but too generic to win as-is.
Hard truth
Agents already have ChatGPT, Canva, CRM tools, broker marketing teams, and “good enough” copy generators. Listing descriptions alone save minutes, not weeks. That makes the willingness-to-pay ceiling low.
What is actually promising
The real pain is not writing one description. The real pain is launching a listing well: MLS remarks, seller update, social posts, email blast, flyer copy, short video script, open house promotion, and price-reduction copy.
Better angle
Do not sell “AI listing descriptions.” Sell “Listing Launch Kit in 10 minutes.”
Sharper buyer
Individual agents may be cheap. Small teams, solo agents without marketing help, and boutique brokerages are better buyers.
Pricing read
- Description-only tool: weak at $29/month.
- Listing kit: stronger at $19–$49 per listing.
- Done-for-you launch kit: possible at $99–$249 per listing.
- Team workflow: possible at $199/month if it creates repeatable seller-facing assets.
Distribution wedge
Target agents with active listings this week. Do not sell to “all agents.” Sell to the person with an actual listing deadline.
Build / adjust / kill
Adjust. Do not build a generic AI copywriting tool. Sell the manual listing launch kit first. Build software only after repeat usage or repeat payment.
7-day validation kit
- Day 1: Create one manual listing launch kit.
- Day 2: Send it to 10 agents with active listings.
- Day 3: Offer 3 free kits for feedback.
- Day 4: Charge $49 for the next 3.
- Day 5: Ask if they want it monthly or per listing.
- Day 6: Turn best before/after into proof.
- Day 7: Kill generic copywriting. Keep listing launch kit only if people pay.
Killer next move
Message 10 agents: “I’ll turn your active listing into a complete launch kit by tomorrow — MLS remarks, seller update, email, social posts, and open house promo. Want me to do one for free?”
Keep digging
MVP Build Sprint · $3,900
If the idea survives the Roast, we can help build the MVP.
We turn the validated direction into a lean MVP with clean database structure, auth, payments where needed, admin basics, and security-minded foundations.
Product direction
- ▸scope cleanup
- ▸MVP feature map
- ▸launch checklist
Build system
- ▸build plan
- ▸auth/user flows
- ▸payments if needed
- ▸admin basics
Data & security
- ▸DB schema planning
- ▸clean DB management
- ▸security-minded setup
- ▸RLS/access-control basics
- ▸SOC 2-ready foundations where applicable
- ▸audit-log-ready structure
Delivery support
- ▸handoff walkthrough
If you don’t completely love the direction or first version, we’ll revise the MVP build plan and rebuild the scope at no additional build fee.
Order
Book your Founder Roast — $99
Enter your idea and key evidence. We use it for the full Pro Report plus a founder-ready memo and 7-day validation kit delivered within 24 hours.